NGHWA National Guild of Hypnotists Washington State Chapter
 
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August 2009

In this E-News:

August Speaker--Katie Evans: "How to Get on the Front Page of Google"

Feature Article--Keith Livingston.: "The Importance of Calibration in NLP"

August Meeting Announcement and Misc.
--Call for Articles

Member Announcements
--Connie and Michael Brannan offer life and career enhancing Seattle NLP
certification trainings. Ongoing.
--Connie and Michael are offering a one day seminar entitled NLP for Personal
Change. August 29th.
--Keith Livingston is now organizing a Seattle Meetup group for hypnosis and NLP
enthusiasts. Monthly.

GREETINGS:

I wonder how easy it would be to come and escape the heat, into a nice cool hall
filled with hypnotists, and hypnosis enthusiasts! And also filled with
wonderful, career and life enriching tips and secrets from the minds of said
hypnotists, such as our very own Katie Evans. Are you ready for more ideas for
success to fill your minds?! I know I am. Thanks to all of you for your
efforts in spreading the word on our chapter of the NGHWA. Our membership is
growing. Keep it up! Do invite your friends!

To let you know, we've had some difficulty with the chapter website, which
should be fully resolved soon and back to normal. Keep an eye on
http://www.nghwa.org for our new format and features, and the member page with
links should be back up soon. Members, if you haven't already done so, remember
to send us a brief bio and web link for inclusion on our current members page to
Michael Brannan at cmbrannan@yahoo.com.

KEYNOTE SPEAKER:

"How to Get on the Front Page of Google".
Katie Evans

Do you want more business?

Do you think you have to spend a ton of money advertising to get that
business?

Would you like to be on Page 1 of Google for your key words?

If you answered "yes" to any of these questions, you absolutely MUST attend the
next NGHWA meeting on Friday, August 14.

Our Speaker is Katie Evans, who will share her secrets to getting very high
organic ("free") rankings on search engines.

Katie began her practice in Seattle in 1987 after studying with the
legendary Charlie Tebbetts. She now has 12 Living Lite Hypnosis Centers
nationwide and is in the process of opening 3 more in the Epicenter Athletic
Clubs around Puget Sound. Most of her business comes from Google and she pays
nothing, zero, zip, nada for those leads—and spends less than 1 hour a week
keeping 2 sites on page one of Google for key words "hypnosis weight loss."

Katie has generously agreed to share her secrets with NGHWA.

If you need more business, you must attend!

"You can be the best hypnotherapist in the world but if no one knows about you,
what have you accomplished?" Katie Evans

Visit Katie's websites:
www.livinglitenow.com
www.livinglite.net
www.hypnosisweightlossbusiness.com
www.istandwithiran.com


FEATURED ARTICLE:

"The Importance of Calibration in NLP"
Keith Livingston

Calibration is the art of taking a "mental snapshot" of a person's emotional
state(s). The purpose? So you know when they are accessing that state again.
Another word for calibration is "measurement." So, you're
looking/listening/feeling for clues and cues that mark a particular emotion in a
person.

How do we use it???

• It's useful for knowing when a person has changed their emotional response to
a situation. It's a channel of communication other than verbal content (and
usually much more accurate).

• It's helps you know when you're moving toward a particular goal with a person
(whether professional or personal).

• It helps you know if your NLP and hypnotic techniques (such as anchoring)
have "taken."

Examples Where Calibration is Useful

Let's suppose you're working with a client and they have anxiety about a
situation. You calibrate the anxiety state and a relaxed confident state. After
you've done your work, you associate them into the formerly anxious situation.
They say they feel fine but you notice they have several markers of the anxious
state present.

You're doing a collapse anchors. You've calibrated both states and fired off
both anchors. How do you tell what's going on and if it's working? Calibration.

You've met someone you're interested in. You've calibrated them to like/dislike.
You can use your calibration skills to tailor your message to them to make sure
you're heading in the right direction.

Without Calibration Skills, You're Driving Blind

In the above examples and in many other situations, without calibration, you'd
be driving blind. More accurately, you'd be relying on conscious information and
ignoring unconscious information. It's not that people are lying all the time;
it's just that sometimes the conscious mind and the unconscious mind have
different ideas or are in conflict about something.

Enjoy,
Keith

Copyright, Keith Livingston, 2007
For more insights and wisdom, visit Keith's website and blog:
http://www.hypnosis101.com


MEETING ANNOUNCEMENT AND LOCATION:

Please join us Friday, August 14th, 2009, for our next NGHWA chapter
meeting. This month's meeting features an powerful and valuable talk on googling
your way to the top, organically, by Katie Evans, Keynote Speaker, Clinical
Hypnotherapist, and CEO of Living Lite Hypnosis Centers. Our doors open at 6:30
pm for our "happy half hour" for socializing and networking with some of the
Seattle area's top hypnotists! The meeting proper begins promptly at 7:00 pm.

Meetings are held at:

South Snohomish County P.U.D. Office
21018 Highway 99
Edmonds, WA 98026

Visitors are always welcome. An evening's visitor's pass is available at the
door for just $10. Bring your friends!

Please visit http://www.nghwa.org <http://www.nghwa.org/> for maps and
directions.


CALL FOR ARTICLES:

Get published NOW! Please submit your hypnosis and NLP themed articles for
inclusion in our next e-newsletters of Hypnotic Health. The articles should be
geared for our general readership. We look forward to featuring your article
soon. Articles may be submitted to Michael Brannan at cmbrannan@yahoo.com.


CALL FOR ANNOUNCEMENTS:

As a member of NGHWA, you can have your announcements included here, in this
e-news. Simply submit your announcement(s) to Michael Brannan,
NGHWA President at cmbrannan@yahoo.com.


MEMBER ANNOUNCEMENTS:

From Connie Brannan and Michael Brannan:

Connie & Michael are announcing a very special 1-Day Seminar/Workshop entitled
"NLP for Personal Change and Success." Mindworks NLP. Early Bird rate of
$67.00, regular price is $97.00.

Now is the time to improve your life!! Learn incredible subconscious
communication tools for personal (& business) success, and pumping up your joy
and fulfillment. Learn simple techniques you can use immediately to increase
personal satisfaction, self confidence, influence and power.

Join us August 29th at Bellevue Coast Hotel. 625 116th Avenue Northeast,
Bellevue, Washington 98004 9:00 AM - 6:00 PM. Class size is limited, so please
call Connie to sign up now: 425-564-8608. Or click our "buy it now" button at
http://www.seattlenlptraining.com.

Also:
Seattle NLP Trainings with Mindworks NLP. Pump up your success! Join
experienced Licensed Trainers of Neuro-Linguistic Programming™,
Connie and Michael Brannan for 4 exciting weekends beginning in September, 2009.

This is the time to learn these transformation technologies to build
your wealth and influence. These are fantastic skills for professional
hypnotherapists to enhance their practice as well as for the lay person looking
to craft an abundant life.

For more information, please visit http://www.seattlenlptraining.com
<http://www.seattlenlptraining.com/> or contact
connie@seattlenlptraining.com <mailto: connie@seattlenlptraining.com>
Phone: (425) 564-8608. Mindworks NLP is fully registered and licensed
through the State of Washington as a vocational school.

From Keith Livingston:

Keith has put together a NLP/Hypnosis "meetup" group which meets
monthly. The current location is the Montlake Terrace
public library:

The Seattle Hypnosis/NLP Meetup Group
Mountlake Terrace Library
23300 58th Ave W
Mountlake Terrace, WA 98043
425-776-8722

For more information contact Keith at keith@advancingideas.com


See you soon at the PUD or at one of our member events!

Warm Regards,

Michael Brannan
President, NGHWA

PS: In this talk, Katie Evans shows you how to get more business easily, without
spending a ton of money on internet advertising. It's sure to be a fantastic
talk, and a valuable and enjoyable way to spend your Friday evening!


 

WHAT'S NEW?

NEXT MEETING OF THE NGHWA

Join us for our next meeting on Friday, July 8, 2011.

And there's more!
In our Learn Hypnosis series, learn insider secrets of instant inductions!

Door Prize

Be sure to arrive early to register for our NGHWA door prize!